Growth Driven Design: The systematic and incremental approach to website design that focuses on regular updates and developments over a traditional “all-at-once” approach.
When it comes to crafting your website in the most efficient and cost-effective manner, it’s hard to argue against an approach utilizing Growth driven design. It’s not uncommon for companies to spend tens (and even hundreds) of thousands of rupees on their website while waiting half a year for a completed product, and for a lot of companies that rely on moving quickly, that just isn’t an option.
There are so many aspects of web design that require investment:
…and more. The list can be quite literally endless.
With Growth Driven Design, that doesn’t necessarily have to be the case–instead of building your entire website all at once, you can spend less than Rs. 12500/- on the initial launch of your site and build from there.
Because so many elements go into successful website design (or redesign), it can take a long time to get it ready for launch–it’s one of the reasons why it’s so costly. Growth Driven Design cuts down on that time by utilizing a more systematic approach.
To sum it up, Growth Driven Design is the incremental enhancement of a website utilizing agile developments based on data-driven analysis and feedback for desired functionality. Or, to put it more plainly: Growth Driven Design allows you to build on what works on your site and optimize from there, gradually and based on user metrics, not guessing.
This approach gives you the opportunity to tailor your website to what your audience actually wants instead of what you think they might want, all while making a significantly smaller dent in your budget.
Creating a website with a Growth Driven Design plan can be broken down into 4 simple steps:
For steps 3 and 4, you can expect it to take around 6 months to a year to achieve a completed website, but the great thing about GDD is that your efforts don’t have to stop there, you can continue to add as long as you see fit. It’s definitely a different experience to diverge from the traditional website building process and do more gradual changes over time, but there are many benefits to approaching it this way.
The following are a few advantages to choosing a Growth Driven Design strategy for your website design or redesign:
While Growth Driven Design is an excellent option for many businesses, it’s not the only option. It’s important to understand what it is you need and how quickly you need it. Your timeframe, budget, user personas, and overall goals all should be taken into account before you decided which path to go down for your project: traditional or growth driven.
Want to know more about Growth Driven Design? We’re quite literally writing the book on it, so stay tuned for it! In the meantime, why not reach out to us with your questions?